ZIM
- Lead Generation
- Recruiting New Customers and Expanding Existing Customer Operations
- Exposure to new services and complex projects
ZIM is one of the 20 largest shipping companies in the world for transporting containers by sea; with a reputation of over 75 years and specializes in leading complex and unique international cargo projects.
Recruiting New Customers and Expanding Existing Customer Operations
Aside from ZIM’s complex activities with hazardous cargo, this shipping giant also specializes in intricate freight projects.
The goal was to expand the company’s reach and activity with potential customers in the relevant categories.
To do so, we connected with the specified companies in the industry and directly contacted the key decision makers with a personal invite to a virtual meeting to discuss business.
In order to expand business with the existing customers, we created a social media editorial calendar that shows professional content and certifications for ZIM serving in the field of dangerous cargo transport.
Mission
Initiate direct contact with the key people with a defining role as characterized by the client in order to establish a fruitful connection. Present case studies for existing professional solutions and other customer success stories to both new and existing prospects.
Plan of Action
Establish a direct and personal connection with the relevant decision makers through professional networking. For building relevant relationships, we used sponsored content and success stories to increase awareness and exposure as part of the customer journey.
After exposing the target audience to the marketing materials, we then offered clients the company’s services in the second message. From there, everything went smoother and the clients felt that they knew and understood the company’s full area of expertise.
Results
- Connect with over 10K potential customers
- Execute an accurate customer journey with quality content for relevant decision makers
- Expand activity with existing customers
" BooyaDigital helped boost ZIM's digital marketing efforts, activities and online presence with their long-term B2B strategy. We recommend working with Booya Digital to gain added value and more quality business relations that stimulate organic growth."
" Booya digital became Keter, at least in the commitment and efforts the whole team put in making our new brand live and kicking. Along the way, from the ideation phase of our new brand, along the development of the identity and assets, Booya team was there to guide us and help us be more accurate and effective."
" Our experience with Booya digital was that of working with professionals, both as a team and individuals. They were all very customer-oriented and highly responsive. I highly recommend Booya as good partners in a joint campaign to promote the company."
