Manna Irrigation
- Brand and product exposure to the target audience - over 80M views
- Creating Social Media Activity - Over 400K Clicks
- Recruiting new customers online - over 700 new leads
Manna Irrigation is a subsidiary of the global irrigation giant, Rivulis. Manna Irrigation is a growing startup venture for modern farmers using satellite imagery technology and heat maps in space for maintaining and optimizing high crop yields.
Lead Generation
Recruiting new customers in a marketplace that is seemingly obsolete and often “outdated” is the core challenge due to the fact that the majority of the target audience is “field people”, or farmers who do not spend a lot of time online and thus the strategy had to be extremely precise.
Mission
Establish direct communication with farmers and field managers offering them a one month trial using the new and interactive application for irrigation companies to test the recommendations based on accurate satellite field photographs and insights.
Plan of Action
Creating relevant target banks that match the criteria of the customer description in the professional networks, creating demand and interest with potential customers on social networks, and creating an abstract customer journey for the “non-digital” target audience.
The research we conducted allowed us to understand the best way to reach out to the customers, when, where, and with what message to use when promoting their digital magazines for potential customers to go over and consider in their free time.
Educating the market’s target audience is crucial since the majority inherited the same water irrigation practices as those of their great-grandparents from over the years. We succeeded to increase the engagement and involvement via social media activity and by sharing success stories of video testimonials from existing customers on all digital arenas.
Results
- Teaching a traditional market new tricks
- Generating leads at cheap costs, in a competitive market from sponsored campaigns
- Increasing brand exposure by about 20K per month
- Brand and product exposure to the target audience – over 80M views
- Creating Social Media Activity – Over 400K Clicks
- Recruiting new customers online – over 700 new leads