FOM (Freedom of Motion)
- Build a D2C Strategy
- International Brand Launch
- Generate Sales Online
FOM is a subsidiary of “Keter Plastics” and is a start-up venture that has grown out of the need to interact directly with the end customers of the global manufacturing giant.
At the same time, FOM is a new DNVB that exists with a wide social media reach and is highly active in all digital arenas.
Brand Exposure
Writing a brand strategy plan is the easy part. Putting all the right pieces together and launching the plan into action is the hard part.
Our brand exposure strategy has mostly included a network of talented influencers and public opinion leaders on the dedicated platforms: YouTube, Instagram, Facebook, Pinterest, LinkedIn, and more.
Mission
To create and launch a direct to consumer (D2C) strategy in order for the parent company, Keter, to examine the feasibility of taking its products to the digital marketplace and to better understand the process of sales made directly to the end customer and not through an intermediary or distributor.
Plan of Action
Reach the target audience defined in the strategy booklet at the beginning of the activity through public opinion leaders and harness their close followers for organic and authentic interaction with the FOM brand.
Our target audience was very focused both in terms of interests, ages and geographic location. By engaging with influential agencies around the world, communicating directly with influencers, and creating social networking campaigns, we built a background story to fit our target audience to better connect with the brand.
Results
- Over 20 influencer campaigns
- Brand exposure reached over 3 million potential customers
- Direct sales through the website
- Case Study for the parent company