Why should I consider hiring a LinkedIn consultant?
At first glance, the answer is really quite simple. Having created a profile, filled in your information and occupational details, you’re now ready to go swimming in the digital sea with millions of likeminded fish on LinkedIn. Your LinkedIn consultant should have the same starting point and the same access to LinkedIn, so there is no reason why we can’t make it work.
So, what’s the catch? Experience. As with everything in life, “there is no one as wise as the experienced.” People who keep up to date on every new feature or button on LinkedIn, and fully understand the LinkedIn algorithm are the ones who will be able to reach their full potential and achieve their desired results. If that’s the case, then why hire a LinkedIn consultant? The answer is because of their experience. Having managed dozens of profiles, hundreds of campaigns, and thousands of ads, it’s impossible to argue with their experience. As professional knowledge accumulates, so too does expertise. Your LinkedIn marketing expert has experience to help turn your LinkedIn profile into a golden hen for your business.
For which sectors can a LinkedIn consultant assist?
The Personal Profile. Any interaction that begins with our personal profile or business profile is our ticket into the world of business partners and potential customers on LinkedIn – especially in lead generation for coaches. The way we build our profile, the information we provide our visitors, and the way we use the various options that LinkedIn offers us, is what will determine our success with the platform. The LinkedIn expert’s job is to locate the weaknesses of an existing LinkedIn profile, optimize it with relevant content, and make maximum use of all its fields in order to make it a lead-producing asset for the company.
LinkedIn Marketing. Lead generation for B2B sales is a very broad field which includes both organic activity and sponsored business activity. A LinkedIn consultant aims to build a marketing strategy tailored to the brand’s needs and desired results. If our goal is to generate leads for front-end sales meetings, specific tools will be used to help us achieve that goal. However, if our goal is to get as many people as possible to visit our website or to watch our corporate marketing video, we will use different tools for that. Your LinkedIn expert should be familiar with the arsenal of tools and advertising options offered by the platform, and know how to direct your marketing efforts to the right places in order to produce maximum results with minimal investment.
LinkedIn Advertising. LinkedIn sponsored advertising is a sub-category under marketing. Advertising on the LinkedIn platform gives marketers a broad range of options and tools aimed at helping you find the most accurate target audience for your business. To fully benefit from the abundance of features, one needs, as mentioned, knowledge and experience. Your LinkedIn consultant, aside from being proficient in all the secrets of the advertising system, has also gained proven experience with marketing campaigns to know how to achieve what is best for achieving your goals, including how to invest your marketing budget. The real advantage is knowing how to connect the right messages, to the right people, at the right time and place. Your LinkedIn expert will know how to produce the same effective process for your business.
B2B Marketing. Marketing to the end-consumer is a challenging and honorable task on its own. Marketing to businesses, on the other hand, is an entirely different challenge altogether. For a successful B2B marketing campaign, one must first and foremost know how to locate the right businesses. LinkedIn allows you to reach the key decision makers in key industries and specific organizations that are relevant to your business in the most accurate way. There is a wealth of information readily available and accessible to anyone, but leveraging this information to achieve your goals in establishing relevant business relationships and opportunities for growth requires specialized expertise. With the help of your LinkedIn consultant, we will be able to set up your marketing strategy so that we target the most relevant companies and more importantly, the decision makers at those companies.
ABM Marketing. Account Based Marketing is a direct continuation of B2B marketing, only more sophisticated, more complex, and requires even more expertise. Performing Account Based Marketing without the help of a LinkedIn expert is a bit like going fishing at sea without a fishing rod. Strategic business network building, sending high-quality, on-time content and building trust-based quality relationships through LinkedIn is an extremely complex process that requires the expertise of a professional LinkedIn consultant.
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