Like any relationship, business relationships on LinkedIn also start from scratch.
Building powerful business relationships relevant to our product or service and the industry in which we operate will enable us to create a long-term network that will yield us real value over time.
When it comes to using LinkedIn for B2B marketing, exactly how do we find the appropriate connections for our needs? How do we get started? And how do we know we made the right choice? This is exactly why we are here: to give answers.
Using LinkedIn B2B marketing, and especially creating a LinkedIn profile for business, requires thought, planning, and care. During this process, we should keep our focus. It is essential that we know what our goal is in order to build a profile that will enable us to use it later for the purpose of B2B LinkedIn marketing strategy.
When it comes down to it, the perfect people to connect with and make part of our LinkedIn network are the same people who will end up being ambassadors of our product or service in the organizations and companies where they work. These are the same decision makers who will introduce our company and the value we have to offer to the key execs who will sign the deal. What’s the best way to find them? With precision.
Establishing Circular Business Relationships
Our LinkedIn network of contacts is built in a circular way, so we are able to choose our closest circle of contacts and locate our second and third degree contacts from there.
Exactly how does it work? Initially, when our profile is still new, we will need to add to our list of business relationships people we have located independently based on the industry they are in, their interests, or job description. LinkedIn will connect us with the people who are connected to our first-degree circle (will appear as second-degree), but they are actually second-degree friends, who may be relevant to our product or service. Our third-degree circle contains an extensive and branched out network of connections that includes the people we targeted, as well as key people from our second and third-degree circles that LinkedIn invited us to connect with.
The Power of Your B2B LinkedIn Network Marketing
By building a network of business relationships on LinkedIn, we are able to do B2B digital marketing by presenting our content to a target audience that we have already identified, which is made up of key decision makers in our target organizations. Through LinkedIn B2B content marketing, sharing our content and engaging in comments and likes could help us distribute the content to a wider audience.
You can only market accurately and effectively on LinkedIn if your content reaches the right people. That’s why building your business network is so crucial. How do we make sure our network of connections continues to grow in the right direction? We do this by joining relevant LinkedIn groups and proactively reaching out to the connections we have found relevant for us. Another way is to use the advanced search in LinkedIn’s search system, which lets you define the areas of interest you seek, as well as the specific roles and industries relevant to you.
How Your Network Helps Advertising on LinkedIn
After building a stable business relationship and network for our brand, it’s time to realize its potential. Our network of relationships is our greatest asset for LinkedIn advertising, with organic and sponsored activity.
Organic LinkedIn Marketing
Our non-sponsored marketing activities include sharing content, expanding business contacts, maintaining the business page by maintaining its relevance, and participating in discussions in relevant groups. How does having a relevant network contribute?
- Strengthened brand presence: our content will gain engagement through comments, likes and shares, thus strengthening our online presence and brand.
- Increased exposure: more engagement will in turn lead to wider organic exposure of our content among your relevant target audiences.
- Expanding the circle of contacts: LinkedIn gives us access to more contacts, so we can use the business page to expand business connections and develop new business possibilities.
Ultimately, all our marketing efforts on LinkedIn begin and end with your network of business relationships. B2B marketing through LinkedIn requires patience, perseverance, and precision. All LinkedIn’s business options rely on the simple rule that all businesses relate to people on a regular basis. Find the right people to connect with and get down to business!
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