Getting used to thinking of LinkedIn as a money-making platform is the first step to making money from it. Seeing things from this perspective also enables us to act accordingly.
As in any area of life, whether behind the scenes or off-screen, people pay money for value. We do not pay for a product or service, but for the value it gives us, the benefit we gain from it. Therefore, the higher the value of the product or service offered, the more you can charge for it.
Back to making money on LinkedIn – how are the two connected? Here, too, the rules of the game remain the same – we offer our customers value. Our value as a digital marketing agency can be assisting businesses with our LinkedIn marketing services for creating leads on LinkedIn, managing a business LinkedIn page for brands, managing campaigns, sponsored promotions on LinkedIn, advertising on LinkedIn, LinkedIn B2B content marketing, and more. These services are of great value to companies and brands that are unfamiliar with the platform, as they allow businesses that want to know how to use LinkedIn for business marketing to reach their target audiences and promote their products and services – and make money. Keep reading to learn more about how to market on LinkedIn.
When it comes to how to leverage LinkedIn for marketing, by and large, two of the main ways that LinkedIn marketers make money are by selling services or products to businesses and individuals, or by helping businesses and companies maximize their marketing potential on LinkedIn so that they, in turn, can sell more.
No matter which side of the coin you are on, there are a few steps everyone must take:
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Create a LinkedIn profile
We make every move on LinkedIn based on our network of business contacts. How to do LinkedIn marketing of any kind? Whether B2B digital marketing or B2C marketing, we will need to have a LinkedIn business profile for the brand. In addition, it is also important that all the key people in the company maintain a professional LinkedIn profile with accurate details about their current professional role, their working background, and about their responsibilities in the company.
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Build a network of connections
Now, we’re getting into the thick of LinkedIn for business. Once you have created a LinkedIn profile, you want to start building a professional network of connections that will help push your brand forward. How so? First define and characterize who your target audience is, who the decision makers are in the organizations that will ultimately decide whether to purchase your service or product. Once you understand who they are, you can then turn to them and offer them to connect.
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Content is value
We mentioned earlier, that people actually pay for real value. So how does one convey the value of the offer to potential customers? Through content. Quality and professional content should express your brand story, news and updates, about your innovative solutions, and of course, the value it delivers to your target customers. We can publish relevant content both in the LinkedIn personal profile of the organization’s key people, as well as on the brand’s LinkedIn business profile. The higher the quality and value of your content, the easier it will be to attract potential customers and make money.
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Sponsored advertising campaigns
Once you have built a stable infrastructure that includes a professional profile, a relevant network of conventions, and a quality content strategy, it is time to leverage all three to increase brand exposure among your core target audiences. Advertising on LinkedIn requires having niche knowledge and expertise in your industry, so if there is no one in-house who knows how to work with the advertising system, it is recommended to hire a LinkedIn expert to make sure that the money you invest will reach the right places.
To summarize, there are two ways to make money with LinkedIn:
- Managing LinkedIn business profiles and creating strategic marketing campaigns to help other companies sell their products and services. The people who should read this section are those who are proficient in LinkedIn, know the algorithm, and are proficient in using it to sell. This also includes LinkedIn consultants who provide consulting services and make a living from it.
- Selling your services and products. To do this, you will need to complete all four steps above with honors in accordance with the brand’s marketing strategy.
To make money in both cases, we have to provide value to the other side.
Now, you know a little bit more about how to do B2B marketing on LinkedIn.
Go forth and create value! Good luck 🙂