4 Tips for Properly Managing Your LinkedIn Profiles
Like any other social network, digital marketing LinkedIn profiles requires day-to-day operation. LinkedIn’s algorithm wants you to be active and invest in their tools and resources to help create a user experience that will justify your time and generate value. When we talk about your day-to-day LinkedIn marketing operations, we mean all the operations that we, the account holders, will conduct on the platform. And, when we create a content marketing plan using LinkedIn, it’s not only about publishing content and sponsored campaigns. Even small actions can be of significant value and maintain your profile’s consistent visibility. Keep reading to learn more about how to market on LinkedIn, specifically, how to use LinkedIn for business marketing, and how to develop a LinkedIn marketing strategy for your profiles.
Tip #1: Small Actions on a Regular Basis
It can be giving someone a “like” or a “comment” on their content, or responding to comments that your network makes. Through these actions, LinkedIn learns what content you enjoy and shows you more of it in the future. In addition, we can add a relevant contact to our company’s target audience. In this respect too, LinkedIn does its homework and, thanks to its own network of contacts, it can determine which job holders to target and what industries they work in. If this is the case, as part of your LinkedIn digital marketing strategy, being active on the platform every day is an essential part of managing a quality LinkedIn page, as this will allow mutual learning both from your sector and from LinkedIn.
Tip #2: Invest in Content
Quality content is the starting point of any B2B marketing activity, as without valuable messages, no amount of budgets and effort will be effective. We’ve talked a lot about the importance and significance of quality content, content that speaks to our target audience, and exactly what they need. When it comes to social media marketing through LinkedIn, our content is the first impression that reaches your potential customers, and through the written posts, they will be exposed to your brand values. Whether from articles they read online, or blogs on your website, at any such point, the same potential customer needs to see relevant and professional content that will position you as an expert in your field.
The point is to make the other side understand that there is someone behind the screen who fully understands them. And that’s actually, the best thing you can wish for. If the organization does not have a person skilled in creating content, outsource this critical task to the appropriate professionals. This is an essential part of how to do LinkedIn marketing, and so this budget expense is basically an investment; an investment in the professional visibility of your company’s or brand’s LinkedIn profile. In addition to investing in your product or service, it is an investment in your first, second, and third impressions – and it will pay off in the end.
Tip #3: Sponsored LinkedIn Advertising
Once you have sufficient amounts of quality content and have made sure to maintain a constant presence on LinkedIn, it is time for more people to be exposed to the gospel that you have to spread. Yes, our third tip is here – sponsored advertising on LinkedIn. Organic content activity will always hold its respected purpose and has tremendous value in managing a professional and correct LinkedIn profile. At the same time, remember we talked about how LinkedIn works hard to make us spend our time (wisely) online? To the same extent (and perhaps even more) they also work hard to persuade us to invest in LinkedIn marketing solutions and features. This is perhaps the best example to illustrate that for value, people are willing to pay. LinkedIn offers advertisers valuable access to data, allowing companies and organizations to distribute their content to the most targeted and accurate of relevant audiences. Sponsored advertising on LinkedIn is a reinforcement tool for organic activity, and in fact, it complements and enhances it. Even investing a minimum budget is better than not investing at all. The big advantage of sponsored advertising is the ability to get the data in real time, monitor performance, and optimize at any given moment – something that is impossible for organic promotions to do.
Tip #4: Creativity
LinkedIn is a professional social media network whose purpose for which it was created is to create professional business relationships. This is the biggest advantage because it means that the entire platform is designed for companies and organizations whose purpose is the same as yours. To stand out in this huge ocean, create a “Blue Ocean” of your own, be a pioneer and dare to reach depths where none of your competitors have yet dived. Differentiate yourself through groundbreaking content, niche conferences, virtual events, or any other craze you can think of. The possibility of failure exists alongside an equal chance of success.