In the new digital age, every business needs a LinkedIn expert.
Each company has its own pace of development and a different decision-making process. There are some who repeat their mistakes over and over again, while others learn from every mistake they make and streamline processes based on the lessons learned. Our company helps more companies in the second group, the same companies that tried to do business marketing on LinkedIn but did not achieve the desired results. They thought they could handle their marketing on LinkedIn the same way as a professional B2B advertising agency and tried to do it alone, but ended up spending thousands of dollars in order to reap the rewards and increase their leads. What they experienced instead was more money coming out of their bank account, and the results – still weren’t successful. We’ve all been there, we’ve all made similar mistakes that cost us a great deal of time, energy and money. The beauty is that you still have the ability and time enough to change that and continue moving forward.
It’s true, LinkedIn marketing is something that can be done totally alone and in many cases we even encourage it. There is no one else who knows your company like you, so everything that can be done in-house is definitely welcome. Like anything in life that we want to excel at, even proper LinkedIn ads management requires investing your energy, time, money, and knowledge. In most cases, hiring a LinkedIn expert can help at times like this. In order to reach the top, you need someone who can manage your marketing and take the company on a steep climb. Ultimately, you need someone who can see the big picture and, in the long run, create a strategy that pays for itself and yields successful results for sales.
LinkedIn Expert – What exactly do you need?
Let’s sum it up in one word – E X P E R I E N C E.
In a few words, someone who has already made all the main mistakes and learned from them, one who knows every new feature that LinkedIn launches and understands how to use it best. You need someone who has experience in managing paid marketing promotions and sponsored ads for various types of products and services, and has reached a high level of expertise that could sell ice cream to Eskimos through LinkedIn. Experts in LinkedIn campaign management should be using LinkedIn’s marketing and advertising platform every single day, and be well acquainted with the algorithm and how it works, (better than LinkedIn’s CEO).
Last, but not least – K N O W L E D G E.
The truth is, if you find a LinkedIn expert with enough experience, they probably also have enough to offer you in the knowledge segment. Knowledge is power, as they say. When we approach the task of LinkedIn advertising management, knowledge is undoubtedly a must. LinkedIn advertising requires a great deal of knowledge and experience in order to maximize the marketing budget and maintain a ROI that will justify the company’s existence. Whether our goal is to generate leads, or launch our new product, without the right knowledge, it will be an impossible task to accomplish. Experts at LinkedIn marketing companies should have all the professional knowledge to navigate your company from the starting point to its destination.
Does every business need a LinkedIn expert?
We mentioned earlier that marketing a business on LinkedIn is definitely a task that can be left within the organization, as long as there are the appropriate resources for the task and the time needed to properly manage it all. In most cases, we encounter hardworking and talented teams, whose expertise is the thing they know how to do best – their product. An expert on LinkedIn is undoubtedly the best option here for a company that believes, and rightly so, in allowing every employee and partner to focus on their core strengths, and to receive assistance and guidance from professionals outside their own fields.
To sum it all up
If you have tried using LinkedIn marketing solutions on your own without success, and if your company does not have a department, team or person who can take on the challenging task – then it probably makes sense to enlist the help of a LinkedIn expert. The quality of your work is too high to compromise on anything less.
