Previously we discussed the importance of properly running your LinkedIn profile, how sponsored ads on LinkedIn can promote your business, and whether or not they are necessary.
We also gave some insightful tips on choosing a LinkedIn expert, and more tips on how to generate leads on the world’s largest platform for business networking.
So far, we have not discussed the importance of LinkedIn marketing for your profile. In other words, how LinkedIn profile management can benefit you. One word: opportunities. One more word: sales. Let’s get started.
Promoting your LinkedIn profile networks consists of organic marketing actions, alongside the activity of sponsored LinkedIn marketing campaigns. The organic marketing activity includes everything that does not cost money: updating your content on a regular basis, publishing new content, creating a professional network of contacts relevant to your industry and field of activity, creating connections with key people in the target organizations that interest you, sharing relevant content with your company, and an engaging presence online through comments and likes. All of these are free and require no money. All they need from us is time, thought, and investment.
Why is an organic LinkedIn marketing strategy so important for promoting your LinkedIn profile? Because it lasts forever as “evergreen” content. Good, high-quality, and relevant content that lasts for a long time and is done in a consistent and accurate manner that will allow your profiles to maintain their buzz and attract continuous exposure.
In order to enhance the hard work and investment put into the organic side of the activity, we will need to complete the entire process using the LinkedIn advertising system. LinkedIn advertising enables your business account to run sponsored campaigns in order to distribute important content and gain exposure and recognition for your content.Therefore, we will use organic promotion and sponsored promotion as anchors for promoting a business LinkedIn profile.
LinkedIn Profile Optimization for Success
Apart from the fact that promoting your LinkedIn profile is paramount, necessary, and inevitable in a world full of competition, it is no less essential to optimize your LinkedIn profile on a regular basis.
What does that mean? As part of your LinkedIn page management, a series of actions should be taken to optimize and enhance your profile both visually and in terms of content. In order to establish an “All Star” profile as defined by LinkedIn, profiles are optimized by reviewing the existing content for improvements: the cover image, the profile image, your resume, skills, projects in which you took part, volunteering, and more. All of these will allow us to gain more exposure to relevant audiences. To sum it up, always be on the lookout for new ways to pinpoint and share your brand’s messages further.
Using LinkedIn Profiles to Increase Opportunities
Now that you have worked hard to build your organic presence and optimize your LinkedIn profile, it is time to reap the rewards. Or, in marketing terms, new leads and opportunities.
As advertised, your LinkedIn profile will inevitably generate more leads and business opportunities than expected. This is because LinkedIn is designed to provide the other side with content that they are looking for based on their interests. Before purchasing the product or service you are offering, your potential customer will want to know that behind your profile is a reputable company that knows what they have to offer based on their client’s specific niche.
With an “All Star” LinkedIn profile, you will be able to attract new and curious leads elegantly and effortlessly. In order to avoid losing any new opportunities, the goal is to convert those leads into loyal customers.
Still Not Generating Any Sales?
Finally, we have reached the last and most important stage of all – sales. After all, that’s what we are for.
It is important to use LinkedIn marketing professionally to maximize your success and to promote your personal and business profiles. The main goal of all this activity should be to deliver value, value, and once again, value. Every action you take, every word you write, and every new connection request you send – they all need, above all, to offer value.
Once you know how your product or service provides true value to your target customer, it will be easier to promote your LinkedIn profile. Because when the value is clear – who can say no?
In conclusion, the importance of promoting a LinkedIn profile is felt early on in finding potential clients, in establishing the relationship, in establishing trust, and in the sales phase afterward. Invest in the visibility of your LinkedIn profiles, in the content, and in optimization. Just as a flower blossoms if it is watered correctly, so will your profile.
Do you have more questions about LinkedIn marketing solutions for your profiles? Our team is here to listen.