How to choose a LinkedIn Ads Agency for B2B
Companies that turn to Booya Digital share with us the difficulties they have faced when trying to introduce their product to the right target audience and drive conversions. Hours upon hours of studying how to market on LinkedIn, investing in content and strategic plans, tens of thousands of dollars invested in marketing, and still not yielding enough leads. Companies like these approach us on a daily basis with the goal of improving their performance and generating more significant leads.
As a LinkedIn B2B marketing agency, all of our activity is targeted at customers who market to other businesses. Even for a B2B advertising agency, LinkedIn requires high proficiency and control over their segmentation tools. LinkedIn is the number one platform for businesses to generate quality leads and build a valuable business network, so we will pay close attention to that and detail how sponsored advertising on LinkedIn can also benefit your brand.
Before running a LinkedIn Ad campaign for lead generation
As a B2B digital marketing agency, we will need to know first what you are trying to achieve to get a clear understanding of the goals and a precise definition of a successful campaign. These are the starting points for us for any sponsored activity for lead generation. And not just LinkedIn leads, either, but real prospects who are actually relevant to your company, and whose chances of becoming new customers are real. To reach those relevant key people, we will first need to define their characteristics and understand who they are. Are they local customers, or international? Which industry does your company belong to and which industries are relevant to your product? Who are the decision makers in the organization who are in charge of choosing the products and services? These are all important questions that help us determine the target audience.
Once we have a clear target audience, it is time to advertise. Sponsored ad campaign promotions for LinkedIn marketing allow us to pinpoint and locate the people who interest us within an organization, who work in specific companies that we have defined as relevant, and who hold a specific title or role in the organization as a decision maker. Then what? To increase our chances of success, we will target them specifically and display our content exclusively to them.
LinkedIn is constantly reinventing itself, offering more and more advertising options and a wide range of tools to present your content. Sponsored advertising on LinkedIn allows you and your B2B marketing agency to have full control over who is exposed to your content, because you can define in the ad system the characteristics of your target audience. If we are for example in search of Chinese software engineers in the field of Food Tech, through sponsored advertising features and segmentation options, we can reach and contact them directly.
Using their advanced advertising systems and segmentation features, sponsored advertising on LinkedIn allows us to reach the target audience relevant to our organization with remarkable accuracy. The question then arises, why can’t we do the same on Facebook? After all, there is an equally good advertising system there, if not better, and there the costs are also usually lower. LinkedIn marketing companies alike will all tell you the same answer; which is that they are very different. Both platforms contain knowledge about their users which is golden for advertisers. In general, the essential difference between them is what kinds of information they collect about their users, as well as what we do with that information.
In contrast to Facebook, where most of our friends are family or close friends and most of the activity can be classified as personal, LinkedIn is a strictly professional and business social network whose connections are both professional and serve business purposes. One of the main reasons businesses choose to advertise with a LinkedIn marketing agency is due to the experience with managing the professional data on each profile: where they work, what their role is, where they have worked in the past and what professional experience they have gained. In terms of B2B marketing, this information is priceless, and is another significant reason to advertise on LinkedIn rather than any other social network. As for the price? Your B2B agency will always prefer to invest the budget in a place that yields good results – so comparing costs without comparing conversion rates is pointless.
In conclusion, paid advertising and other LinkedIn marketing solutions can dramatically promote your brand, company, or organization by generating more exposure, awareness, new relationships and new business opportunities between you and your company’s target audience.