What can sponsored advertising on LinkedIn do for your company?
When Booya Digital meets new clients, they often describe how difficult it is to introduce their product to the relevant target audiences and generate conversions. Hours upon hours of investing in content and strategic plans, tens of thousands of dollars invested in marketing and still not yielding enough leads. We meet with B2B companies on a daily basis, who come to us with the goal of exploring how to improve performance and generate more significant leads.
As a B2B marketing agency, all of our activities are targeted at customers who market to other businesses. B2B advertising is undoubtedly more challenging and requires advanced skills and mastery of today’s most powerful marketing and advertising tools. LinkedIn is the number one platform for businesses to generate quality leads and build a network of business relationships, enabling accurate sponsored LinkedIn advertising to promote your company as well.
Before You Advertise on LinkedIn
Before we begin, we should understand what the purpose of the advertising campaign will be. Any sponsored activity begins with a clear understanding of the goals and a precise definition of what is considered a success. In most cases, this is lead generation. But not just leads on LinkedIn, rather actual people, who are really relevant to your company, whose chances of becoming customers are a true possibility. To get to those relevant key people, we will first need to characterize them and understand who they are. Is their target customer in Israel or abroad? Which industry does the company belong to and which industries are relevant to the product? And who are the decision makers in the organization who are in charge of choosing the products and services? These are all important questions that help us target your audience.
Once we have set ourselves a clear and defined target audience, next comes the promotion. Proper LinkedIn ads management allows us to pinpoint and locate the people who interest us as an organization, who work in specific companies that we have defined as relevant, and who hold a specific title in the organization and are in the circle of decision makers. We will want to target them and present our content to only them in order to increase our chances of success.
LinkedIn is constantly reinventing itself, allowing us more and more advertising options and a wide range of tools to present your content. Through sponsored advertising on LinkedIn, we can almost completely control which of your connections will be exposed to your specific content and to define the advertising system’s characteristics for that audience. If we are for example in search of Chinese software engineers in the field of Food Tech, through the sponsored campaign activity, we will be able to reach out and contact them directly.
So the undoubted advantage of paid advertising in LinkedIn marketing is the ability to reach a relevant target audience for your organization with exemplary accuracy through advanced advertising tools and segmentation options. We are often asked, why can’t we do the same on Facebook? After all, there is an equally good advertising system there, if not better, and there the costs are usually much lower. The answer is – because each platform is very different. For advertisers, both platforms contain valuable information about their users. Indeed, the essential difference between them is the type of information collected about us, and the way we use them. While Facebook is a social network where most of our connections are friends, family and close acquaintances and most of our activity is personal. LinkedIn advertising management, on the other hand, is used for strictly professional and business purposes, and your network of contacts you generate are also professional and serve specific business purposes.
In addition to the information collected about us by LinkedIn, one of the main reasons for businesses to advertise on LinkedIn is all of the professional information we provide, such as: where we work, what our role is, where we have worked in the past, and what professional experience we have gained. In terms of B2B marketing, this information is priceless, and another significant reason as to why to advertise with LinkedIn advertising companies instead of any other social network. And as for the price? In all cases, we want our budgets to be invested in strategies that will produce results, so it doesn’t make sense to compare cost without comparing conversion.
With Booya Digital B2B advertising agency at your side, opting in for sponsored advertising on LinkedIn will promote your organization by generating exposure, awareness, new relationships and new business opportunities with the relevant target audience for your company.
Frequently Asked Questions about LinkedIn Advertising
- How are LinkedIn sponsored ads different from ads on other social media platforms?
LinkedIn sponsored ads are different from ads on other social media platforms in that they are specifically tailored to target a professional audience, based on job title, industry, and other demographic information. This makes them ideal for B2B marketing and lead generation, as they allow businesses to reach decision-makers and influencers in their target industries. - What are some global targeting options available for LinkedIn sponsored ads?
LinkedIn sponsored ads offer several global targeting options to help businesses reach their ideal audience and can target by location, including specific countries, regions, or even cities, as well as by language. Additionally, businesses can target by company size, job title, industry, seniority, and more, to ensure that their ads are being seen by the right people. LinkedIn also offers interest targeting, which allows businesses to target users based on their interests and behaviors, such as groups they’ve joined, content they’ve engaged with, or topics they’ve searched for on the platform. - How can LinkedIn sponsored ads be used to showcase company culture?
LinkedIn sponsored ads can showcase a company’s culture by highlighting their unique values, mission, and team members. Companies can create sponsored posts that feature employee spotlights, recent company events, and new hires. LinkedIn will ensure that your sponsored content reaches the right target audience, helping to attract top talent and drive business growth.