LinkedIn Premium Account vs Sponsored Ads
Is there any connection between having a Premium LinkedIn account and running a sponsored LinkedIn ad? For those who do not know what a Premium LinkedIn account is, here is a quick explanation.
LinkedIn offers a Premium membership package to help users find work, recruit employees, and expand their network of professional relationships online. In order to access these powerful and unique features, this paid service is only available to Premium LinkedIn members.
LinkedIn’s Premium Account and Sponsored LinkedIn Advertising
So, is there a link between a Premium LinkedIn account and LinkedIn sponsored ads? The answer is no. These are two different channels, each with its own different set of unique and powerful features and options. LinkedIn advertising enables you to reach the right person, in the relevant position and industry, and at the right time and place in order to boost your potential to sell your service or product. LinkedIn’s advertising system provides advertisers with a variety of sophisticated and advanced tools, all of which aim to help us identify the most accurate, most relevant target audience with the highest conversion potential.
It is not necessary to have a Premium LinkedIn account in order to promote and advertise on LinkedIn. A standard, free LinkedIn account is sufficient. However, whether a regular or Premium account, B2B marketing on LinkedIn requires investing in quality and professional relationships. The reason for this is that business relationships, particularly B2B relationships, demand a long-term commitment. In the event we decide to do digital marketing on LinkedIn when we have a semi-active profile with little professional information about us and no professional content about our company, there is a high probability that the traffic and leads generated by our sponsored campaigns will not yield the desired results.
LinkedIn Premium Account and Lead Generation
Generating leads on LinkedIn is what you’re here for, right? If so, it is important to understand that unlike Facebook, for example, marketing on LinkedIn is based on the personal connection between professionals. This is the main reason why the platform was established – to help business people connect and create new business opportunities.
We make each connection both at the level of marketing and sales as well as at the level of manpower and employee locating. Oftentimes, organizations or companies that do not have the most accurate employee descriptions will struggle to achieve the expected results. Premium LinkedIn accounts certainly maximize the probability of finding the most successful people for your goals, and on the other hand – allow you to communicate directly with niche professionals and their decision makers. So a Premium LinkedIn account is very relevant in this context of recruiting and job search, and for leads of this type it definitely provides a more successful solution over a regular account.
Takeaways and Conclusions
To maximize LinkedIn’s platform, it is important to understand its capabilities and the tools and options that it offers in each of its operating segments. Additionally, it is critical that we recognize our goals and understand what we are seeking. Do we need to hire more employees or are we ready to take our product out on the world stage and look for relevant leads? No matter what our goal is, LinkedIn will help us achieve it. Likewise, if we are on the other side of the fence and searching for our next professional challenge, LinkedIn has a range of tools available to us, some free and some paid, such as job seeker profiles and premium job search features.
Are you ready to run a sponsored LinkedIn ad campaign? You do not even need a Premium LinkedIn account. All you need is to know your target audience to get started. Then, create professional content especially for your target audience. Content that speaks their language, touches on the points that interest them most, and provides real value. This content can and should be distributed both organically and through sponsored promotions, so you will know that you have reached maximum potential and exposure. And when your valuable offer reaches the right address – bingo! The sky’s the limit.
Frequently Asked Questions about LinkedIn Premium Account
- What are some of the different types of LinkedIn Premium Accounts available and how do they differ from one another?
LinkedIn offers four different types of Premium accounts: Career, Business, Sales Navigator, and Recruiter.
Career is designed for job seekers and provides additional job search and application features, while Business is geared towards professionals and small businesses, offering expanded networking capabilities and analytics. Sales Navigator is aimed at sales professionals, with advanced lead search and sales tools, and Recruiter is tailored for recruiters and provides advanced candidate search and hiring features.
Each type of Premium account differs in the features and tools it offers, as well as its target audience and pricing. - What are some ways LinkedIn Premium Accounts can be used to gain a competitive advantage in the job market?
LinkedIn Premium Accounts can provide job seekers with several advantages in the job market. One of the main benefits is increased visibility through advanced search filters, which can help job seekers connect with recruiters, hiring managers, and other professionals in their desired industry or field. Additionally, Premium members can send InMail messages to anyone on the platform, allowing them to reach out to recruiters or HR without being connected. Lastly, Premium members have access to a larger selection of job postings, which can give them a competitive edge in finding and applying for job opportunities. - What are some tips for evaluating whether a LinkedIn Premium Account is worth the investment for a particular user or business?
To evaluate whether a LinkedIn Premium Account is worth the investment for a user or business, it’s important to consider their specific goals and needs for using the platform. They should also compare the features of the Premium Account with those of the free account and determine which features would be most beneficial for them. Lastly, they should weigh the cost of the subscription against their budget and the potential return on investment.