Discover how to leverage LinkedIn for marketing by creating a professional LinkedIn profile for B2B businesses and companies that delivers quality results.
Have you ever wondered what the X Factor is that makes ordinary, average people different from professionals? What do they do differently that brings them extraordinary results and successes? Can anyone become a pro, or must you be born with this X Factor?
There are countless stories of people who started from nothing and built empires. Almost all of them have a glorious history of failures before achieving great success. Despite failure, they learned from it and came out stronger and better than before. What’s the purpose of this elaborate opening? To convey the message that professionalism relies on determination and perseverance. The same goes for the challenging task of building a professional social media marketing LinkedIn profile that will take you to any destination you desire.
A LinkedIn profile that is professional, that fits your business needs and that yields the desired results requires hard work, consistency, and mindset. Just like in all things worthwhile, perseverance pays off when it comes to digital marketing LinkedIn profiles as well. It takes time and patience to manage a successful LinkedIn account that generates quality leads and attracts the right kind of attention. When will you know you’ve achieved your goal? By the results. Our LinkedIn profile is essentially designed to sell our products or services – and that’s what we aim for.
Starting from the ground up – building a professional LinkedIn profile for businesses
Let’s start at the beginning. What steps should we take in building a business profile on LinkedIn that will guide our marketing efforts? There are a range of LinkedIn marketing solutions that can help. We will begin by describing our business. During this process, we will try to explain exactly what we have to offer to the world, what we wish to provide our customers, and who our target audience is. Characterization entails a large amount of energy and will form the basis of all subsequent actions, so we believe it is best to allocate the appropriate time and resources to it.
Once we have completed the characterization phase and know what we have to offer, we’ll want to translate it into actual products, including creating social media channels, a website and marketing materials. We will now focus on building a professional LinkedIn profile. We will begin to gradually add all the important content, messages, and details we defined in the characterization phase to the new profile. Most business pages have a profile picture that displays the company logo. The background picture on the profile (cover image) can be used to showcase a specific product or service that the company wishes to market, so it can be changed periodically as part of the LinkedIn marketing strategy. To maintain a uniform language, we want the profile picture and the background picture to be similar in color and match each other.
As for the headline, it is imperative that it is clear, sharp, and eye-catching. Treat it like the first three seconds to make an impression – there will be no second chance to correct it. As soon as you have created a strong, creative, and focused statement that describes your company, it is time to elaborate on it further in the summary (About), which is essentially a digital marketing LinkedIn profile summary. The About description of the company forms the basis for all of the business activity you wish to generate from the profile, so it’s important to make sure that it contains all relevant details about both your activity and what your market is looking for. You should also use the keywords you have chosen as part of the SEO activity in this section, as this will increase visibility of the profile as well as the opportunity to generate leads. In the About section, you should include all the facets of your activity, details about your product, and expand on the value you offer. It is therefore important to write your LinkedIn profile in a creative way that will arouse curiosity from the relevant people.
Doing business with people – building a relevant network of relationships
Once we are done with building a LinkedIn profile, putting in all the relevant content and using all the features that LinkedIn offers us, it is time to start locating the right people and adding them to our network of contacts. LinkedIn marketing campaigns, such as for LinkedIn advertising, as well as LinkedIn marketing, are crucially affected by the quality of our profile and the connections we connect to. As part of LinkedIn profile management, our aim is to attract the right people to our profile, but if that profile fails to convey our message properly, if it fails to tell our story in an engaging manner, we have missed our goal. Likewise, if we have a winning LinkedIn profile that meets the wrong people – we will have missed again.
So in order to create a network of connections relevant to our product or service, we will use the characterization we did in the beginning and use the LinkedIn search options to locate those people who match our target audience. Job title, industry, location and interests are at our disposal to pinpoint exactly, but precisely the key position holders we are looking for. Once we’ve found them, we’ll offer them to connect and join our profile’s business network. Here, too, the appeal will be made through your high quality, tailored content that matches the company’s message and speaks with exemplary accuracy to the target audience.
Finally, your B2B business LinkedIn profile should include:
- An accurate description of the company, of the messages, and of the target audience
- Accurate use of content, both in the profile heading and in the company About section
- Use of a uniform visual language that creates a professional, inviting and aesthetic look
- Choosing a relevant network of connections based on LinkedIn’s targeting options
Have you done all this and still gained no results? We are here to help. Contact us and we will assess what isn’t working and what can be improved.
Frequently Asked Questions about Professional LinkedIn Profile
- What are some ways to make a LinkedIn profile visually appealing and engaging?
Firstly, use a high-quality profile picture that is professional and shows your face clearly. This can help make a strong first impression and convey your personal brand. Secondly, customize your background image with a visually appealing image that reflects your professional brand or industry. This can help set your profile apart from others and make it more memorable. Lastly, use bullet points, headings, and bold font to break up text and make it more readable. This can make it easier for people to skim through your profile and find the information they’re looking for. - What is the importance of having a professional profile picture on LinkedIn?
Having a professional profile picture on LinkedIn is important because it creates a positive first impression and helps to establish credibility and trust with potential professional contacts. Additionally, a clean profile picture can help individuals stand out and be memorable among the millions of other LinkedIn members. By investing in a professional profile picture, individuals can increase their chances of making meaningful and valuable connections on the platform. - How can businesses optimize their LinkedIn profile for mobile users?
Businesses should make sure that their profile includes all relevant information and is regularly updated with fresh and valuable content, as mobile users may be more likely to quickly scan and move on from incomplete or outdated profiles.