A paid / sponsored Google ad promotion is a “boosted” advertising campaign that delivers instant value to businesses (and clients).
Unlike organic SEO activity, paid advertisements may provide you with an immediate and short-term marketing solution. What does that mean? Well, organic promotion is a complex and lengthy process with results that are noticeable in the long run and do not appear quickly. In contrast, sponsored promotions put you in the most attractive places on the net in just a few minutes. Therefore, a sponsored promotion is one of the best ways to “jump into the water” when you think of SEO campaigns. As detailed below, sponsored campaigns benefit from a number of additional advantages.
Sounds promising? Well, it not only sounds promising, but also actually works in practice. However, if you have decided to go with a sponsored Google campaign, you need to understand that this is a move that needs to be done “properly”. If you start a sponsored campaign without professional guidance, you may produce mediocre results instead of maximizing your financial investment. At Booya Digital, we take care of three things – your money, your website, and the success of both. Read the following article and get to know sponsored promotions a little better.
How to optimize paid Google ad campaigns?
The first step of any marketing campaign whether it’s a billboard at the city mall, or magnets for the fridge, we need to set goals. This means, what are the goals of the marketing campaign and what do we want to derive from it. In our case, when we are planning a Google-sponsored promotion, we must decide what the goal is based on the campaign. For example, more traffic to the site, more product sales, introduction of a new brand to the market, and the like. Now that we have decided what the goal of the campaign is, we can build a proper marketing strategy (while knowing the various tools of sponsored promotion, their pros and cons).
At Booya Digital, we will characterize your site and the products / services it provides to visitors. We will define, together with you, the desired results of the campaign. For example, what will be considered in the event of major success, and what will not satisfy us. After analyzing the market and the website, we can deduce the expected results in terms of the sponsored promotion capabilities in the network of the relevant field.
Optimizing a sponsored Google campaign begins with keyword research from SEO. Keyword research is actually calculated in an analytical process in which we track down the most important key phrases for the website. When visitors search for a product or service on the web, they do so through the search engines. They type in the requested service and results from the relevant websites available to them. Only an in-depth knowledge of the field of keywords in Google can help us produce a “phrase bank” from which we will derive the most effective course of action.
Keywords can be general. For example – “Jeep trip”, “Pilates class”, “Apartment renovation”. Also, they can be targeted at specific markets. For example – “Jeep trip for families in Texas”, “Pilates class for pregnant women”, “Affordable DIY apartment renovation tips”. Keyword research involves working on two aspects. On the one hand, the general market. On the other hand, your individual business. Only a successful combination of these two aspects will spawn effective and efficient keyword research. In this way, we can enhance performance for sponsored campaigns tol produce the best results from the marketing efforts.
Optimized SEO – Dynamic Ad Control
One of the most significant benefits of sponsored ads is the ability to control the campaign’s performance by adjusting and modifying parameters to achieve the desired results. For example, you can hone in on specific expressions that pertain to a particular season (for example – “cherry picking in Canada”) or to combine certain ad promotions during less busy times. Also, if we identify certain phrases that produce good conversions for us (quality inquiries that end in transactions), we can “add fuel” to the relevant keywords.
It is important to point out that although sponsored ads are a great marketing tool, when we combine the activity with organic SEO, we can gain the best results. In fact, sponsored ads have many benefits which complement the structure of organic SEO. Now, your internet marketing is “greater than the sum of its parts”.
Proper choice of words and phrases
A sponsored Google campaign should be combined with keyword research and various marketing and creative techniques. At Booya Digital, we also provide you with content marketing services that will help you motivate your visitors to take action. We also do this using phrases and keywords we found in the preliminary study. This means, we know where to place the various key phrases in the text, and how to drive action.
For example, if you are interested in starting a mobile phone repair business – you may not have thought of a phrase such as “same day mobile repair”. After in depth research for the business field you’re operating in, and after identifying the visitor needs, we can apply the marketing texts that are also designed for the needs of SEO. All of this is in order to attract the most relevant and ready to act visitors to your website for immediate and future business.
We can of course change the phrases and keywords into a wide variety of variations in order to reach as many relevant people as possible. Needless to say, the dynamics of sponsored campaigns also allow us to “play” with the “real-time” campaign optimization. That is, to change directions while moving, leveraging the results of our network activity.
Long Tail Searches
Long tail searches on Google are multi-word searches designed for people who want a specific service / product. For example, an “office supply store in town.” These are phrases that are very worth emphasizing in building the optimization of a sponsored ad campaign. There are a few main reasons for this.
First of all, long tail phrases are cheaper phrases that you can invest a large amount in as part of the campaign. Therefore, this is a great technique that allows you to maximize your campaign with a vast amount of targeted phrases. Second of all, long tail phrases are highly effective phrases because they characterize visitors who are looking to make a purchase or receive services. For example, among all the people who are looking for “office supplies”, there are some who simply want more details, such as what kind of office supplies, operating hours, customer reviews, and the like. However, when they search for an “office supply store in town”, we can now assume that this person is looking for a place to purchase printer ink or colored pens.
Long tail expressions are expressions which cannot always be promoted entirely within the framework of SEO promotion. Therefore, sponsored promotions are a wonderful tool for working with such expressions. Also, we often identify effective long tail expressions in sponsored website campaigns, and we can adjust the activities to solve these issues for SEO as well.
Summary
Sponsored campaigns benefit from a long list of advantages. However, in order to maximize the results of the sponsored campaigns, you need to involve an SEO company that knows how to properly optimize a sponsored ad campaign. At Booya Digital we offer you the perfect combination. Both professionalism in optimizing for sponsored ad campaigns, and creativity in building powerful marketing texts, and our commitment to achieving maximum results within the given budget.
Want to know more? Contact us!