Having a website is one of the best decisions you could ever make. Today, with 6.95 million Israelis continuously using the internet, it’s “publish or perish”. If you have a website, but for some reason, only you and your close circle know about it, running a website promotion campaign on Google is a good way to get the word out.
Advertising on Google by using keywords to promote your website is a complex strategy that consists of several steps. The first and most important step is keyword research. Keywords are actually phrases or niche industry terms that people use to search and find products and services. For example, when searching for SEO information, you will probably discover a long list of different sites with content about “SEO” in the Google search results. However, not only those who are searching for “SEO” will arrive at these same sites. In fact, there is a long list of other expressions that are important to take note of. For example, “Google Promotion”, “Website Promotion”, “Internet Marketing”, “Virtual Store Promotion”, “How To Promote A Website”, “How To Rank First on Google?” and the like. In order to properly set up your website, you need to know the industry keywords and phrases that are relevant to your target audience.
At Booya Digital, we have been specializing in website promotion for over 12 years. Our experts will analyze your website and conduct the initial keyword research for your company and create a professional “phrase bank” consisting of dozens of different keyword combinations. Using your new phrase bank, we will build, together with you, an effective website promotion strategy. Applying the proper keywords is critical to the success of optimizing your website across the web. Without keywords, there is no way for your potential target audience and new visitors to discover your website, brand, and content.
We need to understand not only your product, but also the market at hand. What are the most common and competitive phrases or expressions that seem like “hidden” terms that most people ignore. For example, if you are planning to set up a website for a butcher shop in New York, you might want to promote your site with key phrases such as “the best butcher in NYC”, or, “recommended butchers in NY”, and more. This will include, not only the classic keyword terms like “butcher” or “New York butcher” and it will do the job. It is therefore a mapped out thought process that requires a precise combination of experience, professionalism, and close attention to the smallest of details. All three of which are deeply ingrained in Booya Digital’s DNA.
What is a Sponsored Campaign?
When we talk about promotional campaigns online, we are actually operating on two main levels – organic promotions and sponsored campaigns. In each search, people will be exposed to both organic and sponsored campaign promotions. Sponsored campaigns are run using Google advertising tools and largely depend on a media marketing budget as opposed to organic. Organic SEO promotion is considered a much longer-term process with solid results that are only noticeable after several months, but last much longer in comparison to sponsored campaign promotions which are only meant to be effective in the short term.
In a matter of moments, your website can appear on the first pages of the Google search results without waiting for months by running a paid-sponsored campaign. This is a great technique for outranking competitive keywords in an oversaturated market that is more difficult to penetrate. For the most part, sponsored campaign promotions are most suitable for websites that want visitors to purchase products as opposed to content sites, but are still useful. Sponsored campaign promotions benefit from a number of benefits such as:
Feasibility – After conducting a keyword research, and launching a sponsored promotion campaign, we can test the effectiveness of the campaign based on the number of clicks and conversions. That way, we can understand where the potential surfers are (a technique that also helps in organic promotion).
Targeted Advertising – Sponsored promotion is first and foremost targeted advertising. Based on keyword research, you can target specific surfers who are interested in your products and services. This, while running a campaign with the most relevant keywords.
Exposure – First and foremost, sponsored campaigns position your site in the “hottest” places on the net. With the right marketing content and messaging, your traffic can be funnelled to dedicated landing pages that will do the job. Your ads will now be accurately displayed to a huge number of relevant traffic.
Savings – Unlike most marketing channels, advertising via sponsored campaigns is a relatively inexpensive promotional technique. Sponsored promotions are also suitable for those who want to run an ad campaign with a modest budget. With a small investment, you can start feeling out the marketplace to better understand how to build your strategy.
Control – Sponsored promotions allows you to dynamically control your advertising campaigns. You can also control whether or not you want to pay per impressions or clicks, etc. It all depends on the website and the target audience.
Flexibility – Sponsored campaign ads and promotions for boosting websites provide us with more flexibility and full control at any given moment. We can modify it, limit it, optimize it, and so on. It all depends on the traffic quality and the effectiveness of the campaign.
Maximize Your Sponsored Campaigns
At Booya Digital, we help you gain the most from your sponsored campaign promotions and achieve maximum exposure and results with any given budget. By running sponsored promotions, we are able to provide you with valuable insight in several respects. First, sponsored campaigns allow us to promote certain terms or keyword expressions that are not emphasized in organic SEO promotions. When advertising on Google, your keyword research, in fact, will contribute to enhancing the organic side of your website. Also, once you have your keyword research on hand, you can make “attempts” at sponsoring promotions with specific key phrases that will later be passed on to the organic promotion as well (and vice versa).
Sponsored campaign promotions allow us to reach results in no time, which also helps with the other stages of site promotion. For example, if we run a travel agency website, we may find that although the phrase “hotel in the north” is searched for at a high frequency, however, the precise search term “hotel in the Sea of Galilee” leads us to traffic who end up purchasing a vacation package. Now that we know that, we can put an emphasis on the latter phrase, and we can also focus on the first phrase for enhancing the organic side. Simply put, sponsored promotions can also be used as a powerful long-term tool.
Trends, Seasons, & Temporary Terms
Sometimes, when running and promoting a business with relevant key phrases for any particular field, situations may arise where there is a need to use seasonal terms or temporary expressions with a short shelf life. For example, if you run a martial arts studio, and during the Olympics, the Judo industry in Israel starts rising in popularity, it is possible to add “fuel to the fire” with sponsored campaigns for “Olympic Judo classes” for children and adults. During the time of the Olympics, your limited time Judo campaigns will be able to attract relevant web traffic based on the temporary terms and phrases.
Besides that, there are some websites that only operate during certain seasons of the year and do not need aggressive marketing, and more at other times when traffic is slow. Sponsored campaigns allow us to continue to boost a website, even at the least busy times. Ultimately, together with Booya Digital, we will be happy to provide you with our sponsored campaign services with accurate keyword research for all online marketing campaigns.