Sponsored Google campaigns for the B2B industries aim to achieve two purposes.
Once for ad visibility in prominent positions on Google’s results page (by key phrases and professional queries), and a second time for remarketing on the Google Display Network. In between, sponsored promotions are a first-class tool for advanced segmenting, crowd-sourcing, and reaching your targets. This is a marketing technique that aims to accompany your customers on their digital journey while tracking the various stops they make on the way.
Someone searched Google for your key phrases? Attract visitors with relevant ads. They visited the website following the ad? You can now flag and track your new traffic. After reaching the website, did they visit more content sites? The Google Display Network allows you to digitally accompany your visitors on each customer journey.
Are sponsored campaigns effective in B2B industries? Of course, but only if it’s done the right way. A sponsored campaign must be managed by a digital agency that specializes in providing services and solutions to businesses and companies in the B2B segment. Work with experts who understand how to handle the nuances that characterize the target audiences in the business sector, and who know how to lead them wisely to your digital assets online. When a sponsored Google campaign promotion is done professionally, it can fulfill many other marketing goals such as:
- Investor and capital raising
- Preparation for exhibitions and conferences
- Strengthening existing markets
- Strengthening distributional networks (domestic and international)
- Increase brand awareness
- Data collection for re-marketing activities
Please note* – Anyone can create a sponsored Google campaign (“in just a few minutes”). However, the trick is to derive the maximum revenue from the media budget based on gathering information, or “data collection”, in the world of Big Data.
As a B2B marketing agency, Booya Digital specializes in promoting companies in various industries. We serve a wide range of brands from all industries of the economy in Israel. From traditional and mixed industries (wood, food, furniture, textiles, metals, minerals, plastics, and more), to the modern industries (computer chips, automation, pharma, chemical, electric, and of course, high-tech).
The higher the accuracy in flagging your visitors, the more proficient the language in which the campaigns are spoken and the relevant jargon, the better your results will be. Since digital marketing for the B2B sectors is fundamentally different from end-customer campaigns (B2C), the characterization and implementation processes require a special multidisciplinary understanding. You will find these agency standards at Booya Digital.
