Tens of thousands of WordPress programmers are operating around the world and countless designers are developing ready-to-use WordPress templates. In fact, almost any business (in any field) can find a WordPress template that fits their needs almost perfectly.
Since the competition amongst template designers is high, many of them understand the need to design SEO-optimized templates. Indeed, there are great WordPress templates available that are perfect from the start for all aspects related to promoting your website.
WordPress is by far the largest website building platform on the market. Of all the open source website building services, WordPress dominates about 60% of the market (as of June 2020). With over 75 million WordPress sites around the world, as well as big brand names like CNN, Sony and Mercedes-Benz, there is little need to fuel the WordPress Revolution. Now, let’s look at this topic in terms of SEO. Is it possible to SEO optimize a WordPress websites?
Spoiler alert! Not only is WordPress a great solution for website building, but it is also well-tailored for SEO (Search Engine Optimization). Here are six reasons why.
Clean Code
SEO is heavily influenced by the code behind the site which is the core programming language behind the scenes. Unlike closed source systems, some of which are outdated and / or not optimized for rapid search engine updates, WordPress is a large community of tens of thousands of programmers and developers from around the world. WordPress sites benefit from clean code and Google’s “spiders” (or website crawlers) can easily scan without unnecessary glitches.
Easy Optimization
Of course, the parameters that influence the success of an SEO campaign include website structure and optimization. In other words, the way you arrange your site’s pages in terms of main pages, category pages, sub-categories, posts, and etc. WordPress’s content management system (CMS) is user-friendly and easy to operate for publishers who are not necessarily tech savvy people. It allows site owners to monitor the ongoing activities as an integral part of the SEO process.
WordPress sites can produce headlines, descriptions, tags, key phrase tags, and more for each page. The WordPress Content Editor makes it easy to publish new content and helps maintain a clean structure for all your impressive content. This is true even when there is a need to upload texts that include media, sound, images, tables, icons, tabs, carousels and the like.
A Plethora of WordPress Support Forums
As mentioned above, WordPress is the most popular open source site builder in the world. That being said, the web is flooded with professional guides and forums on how to solve glitches or other tech issues. The same goes for topics on promoting your WordPress site. Unlike closed code systems where each issue requires contacting tech support (and sometimes payment), WordPress provides you with a tremendous treasure trove of information on how to solve issues on your own through video tutorials.
Templates Galore, Designed to Promote
Tens of thousands of WordPress programmers around the world and countless designers are developing ready-to-use WordPress templates for business. In fact, almost any business (in any field) can find a WordPress template that fits their needs almost perfectly. Since the competition is high between template designers, many of them understand the need to design SEO-optimized templates. Indeed, there are many WordPress templates that work well right from the start regarding the various elements required for successfully promoting your business website.
Easy to Update Promotional Campaigns
Optimizing your WordPress SEO also includes website management and analysis. That means, when optimizing a website, we want to improve the conversion rate (the ratio of users entering the site to those who become actual customers). To do so, we need to consistently track and monitor the behavior of website visitors. Thanks to the agile WordPress system, and thanks to our ability to easily update the site pages, campaign promotions are wonderfully interwoven in a modular way to fit all needs.
For example, if it is a tourism website that happens to have a digital presence for the phrase “Golan Heights Hotel”, but in-depth analysis reveals that the landing page on the site suffers from high bounce rates, you can simply optimize the way it looks in terms of content, images, videos, buttons, tabs, tables, and more. The aforementioned design capabilities not only enhances the campaign results, but may also increase the number of potential customers in practice. With so many design options, it is much easier to conduct an in-depth analytical analysis of the site activity on an A/B Testing level, especially for tracking visitors, site performance, and deciding on the most effective version in time.
WordPress Plugins
WordPress allows you to add different extensions to your website for various needs. For example, there are dedicated extensions for virtual stores, receiving direct mobile calls, contact forms, and so on. Using WordPress Plugin extensions may dramatically improve the user experience (UX) and functionality of the website beyond belief. Customize your site according to user habits to increase overall engagement.
The better the user experience, the more efficient your promotional campaigns will be, thanks to WordPress Plugins and extensions. There are also several other extensions that are designed for the website owner themself. For example, extensions that provide stats on browsing activity, and extensions that make it easier to rank the site on Google with unique features, speed enhancements, and so on.
In Conclusion
Millions of business owners around the world have long opted for the WordPress platform and the reasons for this are clear as day. As explained above, the benefits of WordPress are also compatible with digital marketing. WordPress programming is a skill that requires a deep understanding of the system and the ability to adapt it to the ultimate goal; more visitors, more clients, and more deals.
Booya Digital is an SEO company in Ramat Gan, Tel Aviv specializing in WordPress-based projects. Our team is well versed in all of WordPress’s parameters and components and familiar with the highest quality and most effective plugin extensions. The WordPress website optimization process includes customer-focused characterization, highly relevant potential audience analysis, keyword research (customized), content optimization and website performance, ongoing content management, marketing writing, link creation, social networking activity, and more. Booya Digital provides WordPress site promotion with a commitment to results.