One of the most prominent components of globalization is the Internet. Our ability to communicate with people from all over the world not only opens a window for sharing ideas, but provides fertile business ground. If in the past, a foreign business wanted to operate abroad, it required large expenses and the establishment of international branches. Today, it can be done at the touch of a button. Well, not literally at the touch of a button, but it is certainly possible.
The principle is seemingly simple. A business sets up a website, promotes it to relevant target audiences abroad, and benefits from international clientele. Now the question arises, how to make the dream a reality? In other words, how to set up a local website that will reach audiences around the world. Which companies provide international SEO?
Since Booya Digital is based in Israel, SEO for the international market is a more complex and challenging task. Let us briefly explain the essential differences and thus understand a little more as to why this is a task to be entrusted by the experts only.
Competitors
International websites face a particularly competitive arena and in much larger markets than the Israeli marketplace. The competition is with huge companies and international brands, as well as veteran websites that benefit from years of branding and reputation in the field they operate. So, penetrating the international markets may pose for some serious competition. Indeed, it requires professionalism, experience and creativity. In some respects, international SEO is similar to SEO for websites in competitive industries.
Using Google Overseas
Google’s search engine runs a different algorithm according to the country. This is important when tailoring the aim of the search results to reach specific regions. As part of international SEO, it is important to be well acquainted with the various Google elements that are relevant to the country destination. This must be considered since there are no clear guidelines for SEO in Israel as there are for SEO in the US or China, just to be clear.
Local Keyword Research
International SEO projects require keyword research that focuses on the search terms that characterize the target audience. To do this, one needs to know not only the classic translation of the phrases, but also the local “slang” and “terminology”. Google initially includes targeted keyword research that corresponds with the language spoken in the destination country, as well as with the various parameters in terms of the local Google algorithm.
The promotion company creates collaborations with local entities abroad, leading content bloggers and influencers in the field for the region. By the way, these differences can also be within the language itself. For example, there are significant gaps between “British”, “Australian”, and “American” English, and so on.
International Storage Servers
Israeli websites that operate abroad must ensure that they are hosted on servers located in the destination country. Also, the name of the domain purchased (.com, or .co.il) should be considered, too. The location of the servers is of great importance for the success of the promotional project, mainly because Google displays the local sites first.
Local Internet Habits and Behavior
International SEO is conducted in parallel with in-depth research on browsing habits in the country of destination. Needless to say, the user behavior in Israel is fundamentally different from the browsing habits of those in any other country and therefore, a preliminary analysis is required which examines the campaign management and how the website should be adapted for traffic in terms of user experience (UX) and the optimized infrastructural layout.
Link Building
Exchanging links, back-links, and guest posts is a particularly complex craft when it comes to global SEO. This is for the obvious reason that it requires dealing with huge companies and not small local suppliers, or, low-volume business relationships. Simply put, in Israel, what can be solved with a phone call or in email, requires a lot more work abroad and a strong relationship with the most reliable and best companies in the field.
Measuring the Project’s Progress
As you can see, global SEO is a challenging task that includes dealing with a long list of factors and parameters. This is also reflected in the rate of progress per project. While SEO in Israel can yield strong results in a relatively short time of a few months, international SEO requires slightly more attention to detail. However, when the site manages to climb and reach its appropriate position, the amount of exposure it gets is unbelievably large compared to the degree of exposure achieved in a smaller market like Israel. So, this long-term investment pays off in a big way.
Quality Content Marketing
Content is king as the popular saying goes, and the same is true for international SEO. Extra care should be given to ensure that the writing is of high quality, professional and well-founded on in-depth keyword research (in accordance with the browsing habits and common language of the destination country). It is also advisable to endorse content writing by native speakers, as well as editing it by another party for enhanced quality control.
Summary – International SEO by Booya Digital
Booya Digital specializes in complex, international SEO projects. Each type of project at Booya Digital includes not only tracking the full parameters of the business, but also an in-depth and comprehensive analysis of traffic in the destination country. This applies in terms of the search engine algorithm, and in terms of keyword research and the local browsing habits. In order to deal with strong, quality players, international SEO projects with Booya Digital include working with leading link exchange companies, as well as collaborations with the best content writers.