So, you have a website, but Google keeps playing “hard to get”? You have invested a great deal of resources in design and content, but for some reason, your website still is not being ranked highly. Chances are, you have probably forgotten the most important spice in the digital recipe which is – Organic SEO.
Don’t worry. With a neat and professional plan, you can achieve very impressive results in terms of promoting an existing website. At Booya Digital, we specialize in promoting existing websites and increasing their organic ranking in the search engine results. Here at Booya Digital, we build websites that Google likes and we do it without shame.
Google’s search engine uses dynamic and sophisticated software that runs on an algorithm that is updated from time to time. Simply put, SEO for a website that was effective two years ago may not necessarily have the right setup for today. Besides that, many times, SEO on existing sites has been incorrectly managed, which ultimately, may have harmed the organic capabilities of the website and prevented it from rising to the top. Once we understand that website SEO is the most important step for efficient network marketing, you can get started!
How Do I Promote an Existing Website?
If you already have a website and you are interested in promoting it on Google, you need to pay attention to a few things. First of all – a warning! SEO is no trivial matter. In fact, if you make the wrong move, you may cause more harm than good.
For example, if you have a website that consists of several pages arranged with a particular hierarchy. Although the sub-pages do not appear on the site gate, they are actually the front door of most visitors. About 80% of your website traffic is from sub-pages. If you do not have a properly optimized website structure, you may confuse Google and cause those important sub-pages to miss out on the exposure and recognition they deserve. Any sub-page not recognized by Google is actually a page that weakens the website instead of strengthening it. Needless to say, this is just one of many examples.
Keep in mind, organic SEO is a long-term mission. Usually, from the moment the SEO work begins until the actual results are felt, several months may pass. It is important to emphasize this both in terms of setting expectations with the client, and from our experience, in order to prevent any misunderstandings, “the sooner the better” as the familiar proverb goes. Another thing to keep in mind is if you make the wrong SEO move, you will eventually see the results of the unprofessional work, but only after a few months, or even a year. Basically, when that happens, an entire year is lost across the network and you cannot get it back. If you are planning on promoting an existing website using SEO, do not compromise. Go with a professional and experienced company.
Maintaining and Improving SEO
There are two types of SEO for an existing website – an existing site that reaches limited results, or an existing site that needs to be totally renovated from scratch. For the first type of cases where an existing site may appear in the search results, but still does not have an impressive search rank (to say the least), this can be a particularly frustrating issue to solve. Time after time, Google is still not recognizing your website for its most important SEO phrases, rather only for its secondary phrases. In cases like this, our work will be focused around strengthening your website’s weak results without compromising its previous, existing achievements.
The second type of SEO is when an existing website is not being recognized by Google at all. For this, the SEO will need to be totally redone from A to Z. It is the drastic changes that are very critical for your website SEO. For example, what happens when a website page changes its URL. Such changes must be carried out with care and professionalism. This is because any significant changes made to the site (without knowing the rules) may cause some serious damage overall.
Please Promote Me!
Booya Digital specializes in organic SEO website promotion for existing websites. As part of working with an existing website, for the first stage, we characterize the site and its activities. This includes performing keyword research which will help us examine the site performance based on the important phrases in the field. Now, we can also begin estimating the expected volume of website entries following the promotion. It is also possible to track and evaluate the website’s capabilities in the short and long term.
When we have an existing website to work on, we start by checking its optimization. This means checking how the pages on the site are arranged and organized, whether the important expressions are appearing in the right places, how the content management system works, etc. As part of our work, we also help to analyze the content on the site. For example, is it high quality content, is it original, is it written correctly in terms of SEO, and does it link us to the right pages, etc.
In addition to performing a website analysis of and checking its performance in terms of the numbers. Proper site analysis allows us to understand what site failures exist and which powerful pages to keep. We examine the browsing habits of the site visitors based on bounce rates, engagement, page visits, conversions starters, and more. SEO for an existing site also requires using social media links that lead visitors to other digital assets. This means checking out the marketing and SEO that is being conducted on social networks and which links lead to and from other websites. Are they quality links? Do they get the job done? Does its social networks look professional? etc.
Website SEO – A Task for Professionals
If you have an existing site, you are probably not new to the Internet. Now, let’s work together to make your site a successful and prosperous one. At Booya Digital, after characterizing your website and industry, we can offer you a commitment to the results. Yes, yes, that’s right. Thanks to our extensive experience in digital marketing, and thanks to our great professionalism, right down to the smallest detail, it’s worth every penny. At Booya Digital, we can guarantee results and without hesitation. Try us!