Organic Google Campaigns are based on “natural” exposure from the search engine results pages.
This is an extremely important marketing practice that greatly enhances the value and quality of the digital assets for the business, company, and/or organization. But, does this apply to the B2B segments? – Does it really have the power to help factories and companies from the traditional industry? The answer is “Yes, certainly, but only when it’s done right.“
At Booya Digital, we have over 12 years of digital marketing experience developing dedicated and quality strategies using our unique methodology for organic Google campaigns in the B2B industries and sectors. Our Israeli customers come from all types of industries, including traditional food, wood, textiles, furniture, etc. As well as from a combination of traditional industries (plastic, metals, minerals, etc.) with modern and advanced industries like mechanization, construction, electricity, pharma, chemicals, high-tech, electronics, AI, and more.
Since we truly understand the challenges of marketing in the B2B segments, our experts work according to an innovative structure that allows them to fulfill a variety of goals and deliver results on an array of channels.
For example:
- Organic campaigns for penetrating new markets
- Strengthening existing markets
- Strengthening distributor networks
- Increasing brand awareness
- Increasing awareness of services and products
- Data collection for marketing activities
Organic Google campaigns in the B2B world use a completely different strategy than those of B2C campaigns. For even more success, organic campaigns require knowing which professionals to connect with in each unique industry sector. The main advantage of running organic B2B campaigns rests solely on the fact that people in these industries prefer professional content over advertisements and ads. Appearing in a high ranked position in the Google search results is the recipe for success. This enables more traffic and potential leads to discover the company’s digital assets through content, website pages and social media.
At Booya Digital, we do all the keyword research based on the industry jargon, segments, and target audiences according to precise search terms and pre-defined goals. We also invest in digital analysis with highly sophisticated tools to create a quality B2B campaign. An organic campaign that ultimately enhances the digital assets of the business, company, group or organization and brings us closer together with the target audiences during their “digital journey”, a customer journey where Google’s organic results are a must.
