The success of Display Network campaigns depends on, among other things, creating Data – a database that is designed to target your customers by interests, demographics, revenue, and other personal characteristics.
Remarketing, keyword segmentation, location and job title can be found among the various segmentations that we create for you. A well-segmented campaign will save media costs with its laser beam accuracy for all your marketing activities.
Once we create a database for your target audience, Booya Digital will assign you an expert campaign manager to design a dynamic, diverse and accurate digital playbook for all your marketing purposes. Their job is to be responsible for your company’s marketing activities on the Display Network, and especially for the proper implementation of the marketing strategy. To do so, we will research and study the organization, company, and brand vision well in order to strategically apply the database.
Campaign managers will then publish relevant and diverse content for your target audience according to the predefined goals. Creating targeted ads and uploading quality posts to the Display Network includes using banners on Google Display Network (GDN) which allows content sites to apply Google’s effective advertising system, which also helps create segmentations by audience for extra remarketing advertising.
One of our main goals is to create a Display Network marketing funnel for your traffic, which accurately tracks the various points of contact made with your customers. This allows us to create an effective Customer Journey for potential customers, to meet them at several points of exposure, and to establish an effective relationship with them while increasing awareness towards the organization’s products and business profile.