Google Marketing, or SEM for short, is the marketing basis of every company and organization.
We usually divide the website promotion activity on Google into two categories:
- Organic activity – SEO
- Sponsored activity – PPC
By combining these two tools, we can get a short-term solution as well as a long-term solution. Therefore, you should take both of these factors into account when building a Google marketing strategy.
What makes Google and search engines so important for marketing?
In today’s market, searching for services or products is almost entirely conducted through search engines. From finding a locksmith to finding kitchen products to DNA sequence decoding systems, everything can be found in the search engine results. Every company, regardless of how small or large, should have a substantial presence in the search engines like Google.
What are the advantages of promoting and advertising on Google compared to other forms of marketing?
IT all about the Push and Pool, what does it mean?
It means that the visitor who is looking for the product or service is interested in purchasing or using the product or service. This means that the visitor arrives with the intention of finding the service or product and leaving, which makes it very likely that they will convert.
A method like PUSH’s advertising is excellent for finding new audiences and retaining potential customers who have not yet purchased or used the service offered because it analyzes and sometimes even guesses which audiences we are targeting and sends them awareness in various forms – articles, videos or photos.
B2B website promotion on Google
Almost every B2B company or business currently owns a digital asset and is aware that without their presence in digital in general and on Google in particular, their business is at risk.
The goal of a proper promotion process is to understand who the target audience is for the product, and what phrases they are searching for. Then, we focus on these phrase families and try to rank as high as possible.
Sponsored promotion and organic promotion often work together to improve the site’s presence in search results when properly combined.
Organic Promotion Process in Google
A good process always begins with researching several aspects:
- Keyword research
- Competitor research
- Analyzing our current starting point
After we have completing the above research, the promotion process begins.
How is it done correctly? By building a work plan that includes 3 main channels:
- Content plan
- Technical plan
- Branding exposure throughout the network
Combining these three channels will always produce results, and how long it will take will depend on what field we are promoting.
Sponsored Promotion Process in Google
In the sponsored Google promotion process, just like in the organic promotion, it is important to start with the research in order to form the basis of the activity.
The research done at the beginning of the activity should include:
- Keyword research
- Market research
- Competitor Research
- Building audiences
As a result of the research above, we will be able to recommend a realistic budget for the sponsored Google activity and create a customer journey that will be more accurate and efficient.
International Website Promotion in Google
Once upon a time, international companies abroad advertised primarily through exhibitions, travel abroad or even hiring a PR office to gain exposure locally. It was, however, very expensive and did not always produce a satisfactory return on investment.
With Google advertising, you can get much greater exposure on a regular and global basis at much lower costs. Contact our team of experts to learn more on how Booya can work for you.