Collecting data from sponsored campaigns on Facebook is a very important process in any digital marketing activity and in managing Facebook campaigns in particular.
While building your social media campaigns, we use embedded pixels to help us achieve our marketing needs on the brand’s website in order to start accumulating data.
Things like visiting a particular page, clicking, scrolling, or any kind of action that we define can be tracked “painted” for our customers according to the predefined parameters.
What can be achieved with the data we collect from sponsored campaigns?
Remarketing – Designing an effective remarketing strategy is extremely important if we want to create a fully-comprehensive customer journey for all potential customers.
The most common goals for setting up a remarketing campaign are:
- 360 Marketing – Having visited your website for the first time, by “surrounding” customers with your brand message and professional content, you can accelerate the customer’s maturation process before reaching out.
- Retention – After a customer makes a purchase on your website, chances are they may return to make another purchase in the future. You can keep your clients coming back again and again to optimize retention.
Remarketing helps keep your brand in the customer’s subconscious making sure they don’t forget.
- Creating Similar Audiences (Lookalike) – Once we gain data from existing or potential customers who have visited your website, we can better understand the characteristics of those visitors, enabling us to create a similar audience that may lead us to more relevant customers.
Facebook enables us to create “lookalike audiences” based on existing audiences that we create in advance.
Especially if it is an audience of customers who have made a conversion, creating “similar audiences” can be a leap forward when it comes to approaching new customers.
It is important to know that the larger the audience we create, the greater the relevance of the people we will address.
Booya Digital specializes in data collection and building high-quality and highly relevant audiences.
Our campaign marketing team will conduct comprehensive research about the company in order to understand its business needs and therefore the most relevant pixels will be assimilated into the brand website.
After embedding the pixels, we create target audiences according to the definitions that we define together with the customer. During the campaign, we make several optimizations for the audiences created in order to constantly improve the quality of the overall results.