Many ask us – “Which content is right for my brand?”
We will start by telling you that your content is one of the key tools for the success of any company or business in social media and sponsored campaigns.
Nowadays, every brand must have a particularly comprehensive content distribution system, which will create a connection with potential and existing customers and motivate them to carry out actions to which we aim.
The question of “which content would suit me best” quite frequently arises and the answer will always depend.
We need to conduct comprehensive research about the brand language, services and products provided, and to learn about the target audience, thus enabling us to tailor the marketing content for high quality campaigns.
What are the most common types of content for advertising?
Organic Content – Any content that is regularly published on social media networks (Facebook, LinkedIn, etc.) and its main purpose is to generate brand exposure while contributing to the marketing goal itself.
Organic content can be published in a variety of ways such as:
- Informative posts
- Blog articles
- Marketing content
- News updates
- Videos
- Polls
Sponsored content – Any content that usually includes creative graphics and is based entirely on promotional campaigns in a variety of types and on various platforms.
Sponsored content will only be published for promotional campaigns and is presented in the following ways:
- Sponsored ad – text and image
- Google Ads (GDN) – Designed images
- Google Search Ads – texts that include: descriptions, titles, call to action, etc.
- Marketing Videos
- Any content that we would like to publish in a sponsored manner
A quality content marketing strategy requires a company that specializes in content distribution and creating customer journeys at an international level.
Booya Digital’s content writers and graphic designers will take care of the entire process of distributing your brand’s content to the right people by creating digital journeys that lead to high click-through rates and overall engagement.