The Incredible Story of the Dead Sea Website
After just one year of working together, we refocused the client’s website, improved its Google ranking and increased entry rates by hundreds of percent. In the case of the Dead Sea website, faith, hard work, and extraordinary cooperation were the keys to this client success story.
We received the Dead Sea site about a year ago with severe damage caused by the Google YMYL (Your Money or Your Life) update. “From the beginning of our work with Booya, we identified specific phrases that needed to be promoted in order to improve the website. Despite working with promotion companies for many years, in 2019, when Google performed an update, we lost several significant positions in our SEO rankings.
We began searching for an international SEO company that could help us escape this spiraling situation. In light of our previous experience, we were skeptical of the process, considering that it was impossible to predict whether we would succeed,” says Naama Wolff, director of Dead Sea’s (Seacret) digital assets.
We began with a new SEO marketing strategy and carried out comprehensive optimization research at both the technical level and the level of hierarchy and content. As a result of the pandemic, the tourism industry was damaged badly and most of the sites were closed. Moshe Elzara, CEO and co-founder of Booya says: “The new situation forced us to be aggressive and hyper-focused in our SEO activities. We took advantage of the opportunity and the momentum throughout the period of the project, which in some ways was also a rare opportunity.”
It was clear from the beginning that we were up against a big challenge, and our teams got to work immediately. Here is an explanation of the SEO process from Booya’s director of SEO, Hanan Harlopsky:
- Content optimization for all website pages and upgrading META tags.
- Creation of a technical plan that includes schemes and cleaning of the HTML for all the most important pages of the website.
- Creating an organized and logical internal link structure.
- Mapping out problematic pages at the content level to correct and condense them.
- Enhancing on the site’s overall speed and performance.
Even though we encountered multiple challenges along the way, we were indeed able to increase ratings organically, which resulted in an increase in traffic of hundreds of percent.
“The work was mostly technical. After six months, we began to see stability, and after a year of work, we already saw that the positions returned to themselves in the main expressions,” says Naama. “The significant advantage of working with Booya is that we didn’t have to produce new content for it, which every other company told us we would have to do. Booya’s approach to working on the technical part has proven itself.”
Moshe summarizes the process: “The fact that we have an English content department here in-house helped us to optimize the metatags and content with flexibility and agility, which were critical in working on the project. For those who are not familiar with the technical aspects of SEO and rely on Google’s updates, especially with regard to international SEO, keeping up with Google’s updates can be challenging. Due to our work on the international market, we keep updated constantly in order to stay ahead of the competition. A key component of the project’s success was Naama’s cooperation throughout the project.”
From the client’s side, Naama concludes: ” We are satisfied with the process, with the collaborative work with the team, and that we have reached a point of stability. Booya’s professional approach really resonated with us, especially because they looked at the current website and decided to work with what was already available. It was a very different approach from any other company we met. As a result of a smooth collaboration, stability was achieved, and we are not constantly playing catch-up. The team knows when a new Google update is expected, they’re ready and prepared for it. Now we can afford to look at other terms and start working on them. Booya Digital’s professional team did a great job. Booya is a company you can trust for any task, big or small, and they will always come up with an excellent solution.”
In addition to working with ethical and humane professionals, it was an honor to create significant and successful work processes. Your success is also our success!