Every marketing campaign, not only ad campaigns, needs to analyze its results.
The significant advantage of advertising on Google lies in the fact that the results are accessible to us at every step. Especially on topics such as SEO sponsored Google ads. Now, the analytical map is right in the palm of your hand. Unlike a newspaper campaign, where you do not really know how many people have read the ad, on the Internet everything is known and tracked. Thanks to our experience and professionalism at Booya Digital, we turn your data into a marketing strategy with a commitment to results. Yes, yes, you read that right. Commitment to results in quantity and quality.
At Booya Digital, when we promote a website and launch a sponsored Google campaign, we analyze the results at every step. As part of an analysis for a sponsored campaign, we segment the target audience and operate on three main levels – your site, the visitors and the specific market. For the first stage, we conduct keyword research for the sponsored campaign and build a relevant “phrase bank”. For example, if you have a business selling synthetic grass, we will create a unique phrase and keyword bank for you with dozens of relevant combinations.
For example – “synthetic grass for business”, “synthetic grass benefits”, “artificial grass for kindergarten”, “synthetic grass for the porch”, etc. Now, we can examine which are the most “powerful” expressions and which are niche expressions that produce quality results.
We will carefully optimize a sponsored campaign and decide together with you which words and phrases to use, where and how often. We will also provide a marketing analysis for you that will trace the most effective advertising terms (for example – “synthetic grass campaign”).
How do you analyze sponsored campaign results?
Analyzing the results of a sponsored campaign, as with any online campaign, is done using a host of analytical tools. Some are accessible to anyone (but dealing with them requires experience and professionalism), and some are based on advanced, paid software and professional websites. At Booya Digital we work with all the important arsenal of tools in terms of analyzing results for sponsored campaigns. At the same time, we will monitor your campaign activities for you and make minor tweaks and adjustments to achieve optimal performance and maximum results.
Step by step, we will discover the best marketing strategy to help you not only gain more exposure, but to also increase your site traffic and increase engagement. One of the salient advantages of a sponsored campaign is the dynamism and flexibility that defines it. Each and every step, we can optimize your sponsored campaigns according to the needs or performance.
For example, if we identify a particular phrase that gains more attention following a current event, we can target the sponsored campaign with the relevant keywords. Do you follow? Well, imagine you have a mortgage advisory site and there’s a new initiative coming out from a major bank regarding investments for an apartment mortgage. This is considered as hot news and the industry is buzzing with excitement. You can target a sponsored campaign that specifically uses “media noise” to lead visitors to your site. Needless to say, there are many examples from each industry where it is possible to target sponsored ads during these times.
Results Analysis – Segmentation, long tail expressions, and more
Analyzing results in a sponsored campaign does not only deal with the number of visitors who entered the site and / or the number of clicks on the various ads. In fact, at Booya Digital, we can tell you who the visitors that come to your site are, where they come from, what interests them most, which pages make them leave the site, how long they stay on the site, which visitors actually convert and so on.
The meticulous segmentation of specific populations among the target audience helps us at what we do best – maximize your sponsored campaigns and achieve the most effective results. With any given budget, we can upgrade your campaigns and deliver you with impressive results.
Analyzing results in a sponsored campaign is a dynamic process. When we run a Google-sponsored campaign, we do keyword research and work with certain phrases for ads. Next, we will soon be able to examine what the most successful expressions are and in this way adjust the activity of the campaign. For example, if one ad does not “deliver the goods”, we can change it or replace it with another ad with a more targeted phrase. Simply put, ads with low conversion rates will find their way out, and ads with high conversion rates will be given priority. Please note, each change in the process generates an instant response. You can adjust a sponsored campaign at any moment to leverage its performance.
Does it pay off? Find out!
After running a sponsored Google campaign, we can find out if our activity has paid off. Spoiler alert! With Booya Digital, it always pays off. At the end of the campaign, you can accurately calculate the amount of investment in advertising with the volume of transactions to measure the benefits of each campaign. Note that a sponsored campaign can also improve the organic results of a website in the search results.
Frequently Asked Questions about Sponsored Campaign
- How often should I analyze the results of my sponsored campaigns?
It’s recommended to analyze the results of your sponsored campaigns on a regular basis, such as weekly or biweekly. By monitoring the performance of your campaigns, you can identify areas for improvement and make necessary adjustments to optimize your ad spend and increase ROI. Regular analysis can also help you to identify important trends and patterns in your audience’s behavior and preferences, which may also contribute to your overall marketing strategy and success. - How can I identify the most profitable keywords for my sponsored campaign?
To identify the most profitable keywords for your sponsored campaign, start by conducting thorough keyword research to identify relevant and high-traffic keywords related to your product or service. Then, use keyword tools such as Google Keyword Planner to analyze the search volume, competition, and cost per click for each keyword. Focus on keywords with high search volume and low competition, and consider long-tail keywords that are more specific and targeted. - Is it possible to track the impact of my sponsored campaign on website traffic?
Yes, it is possible to track the impact of your sponsored campaign on website traffic. You can use tracking tools such as Google Analytics to monitor website traffic and track specific metrics such as clicks, impressions, click-through rate, and conversion rate. By setting up conversion tracking in Google Ads, you can also track the number of conversions and revenue generated from your sponsored campaign.